Privacy Policy

This policy explains what personal information the operator of this website (“we”, “us”) collects through this website, why we collect it, and the choices you have. We keep it short because we collect very little.

Who we are

We are the controller of the information described here. You can reach us at the form on our home page.

What we collect

Information you give us when you submit the “Analyze my flow” form:

• Your name and work email address.
• Your website or app link.
• A description of the user flow you want analyzed, and any friction you have already noticed (optional).
• Your confirmation that you agree to this policy.

Information collected automatically when you visit or submit the form:

• Campaign details in the page address (such as UTM parameters), the website that referred you, and the page you landed on. We use these to learn which channels bring useful enquiries.
• Your IP address and basic technical data (browser, device, pages requested). Our hosting provider processes this to deliver the site and keep it secure, and we use your IP address briefly to limit repeated form submissions and block spam. We do not store it with your enquiry.

If you book a call through our scheduling tool, that provider collects the details you enter there, under its own privacy policy.

We do not ask for, and you should not send us, passwords, payment details or other sensitive personal data.

How we use it

• To review the flow you sent, prepare the analysis, and contact you about it.
• To schedule and run the call where we present our findings.
• To follow up about the analysis or a possible engagement. You can ask us to stop at any time.
• To keep the site secure, prevent spam and understand which channels work.
• To meet legal obligations.

We do not use your information to make automated decisions that have legal or similarly significant effects.

Our legal bases (if you are in the EU or UK)

• Your consent, which you give when you submit the form. You can withdraw it at any time.
• Our legitimate interests in running and securing the site and in following up on enquiries you sent us.
• Legal obligations, where the law requires us to keep or disclose information.

Who we share it with

We do not sell your personal information and we do not share it for cross-context behavioral advertising. We share it only with service providers who help us operate, and only as needed:

• Website hosting and infrastructure providers.
• Tools we use to receive and store form submissions, manage enquiries and send email, such as a CRM or inbox.
• Our scheduling provider, if you book a call.
• Professional advisers, authorities or a successor business, where required by law or in connection with a merger, acquisition or sale of assets.

Cookies

This site does not use analytics or advertising cookies. We may store a small amount of data in your browser to make the site work. Our scheduling provider may set its own cookies when you open its booking page. If we add analytics or advertising tools, we will update this policy and, where required, ask for your consent first.

How long we keep it

We keep enquiry details for up to 24 months after our last interaction with you, then delete or anonymize them. If you become a client, we keep records for as long as needed to deliver the work and meet legal, tax and accounting requirements. You can ask us to delete your information sooner.

International transfers

Our providers may process information in countries other than yours, including the United States. Where required, we rely on safeguards such as the European Commission’s Standard Contractual Clauses.

Your rights

Depending on where you live, you may have the right to:

• Know what personal information we hold about you and get a copy of it.
• Correct information that is wrong or out of date.
• Delete your information, or restrict or object to how we use it.
• Receive your information in a portable format.
• Withdraw your consent at any time, without affecting what we did before.
• Not be treated differently for exercising these rights.
• Complain to your local data protection authority.

To use any of these rights, email us at the form on our home page. We may need to confirm it is you, and we will respond within the time the law allows (generally 30 to 45 days). Over the past 12 months we have not sold or shared personal information as those terms are defined in California law. The categories we collect are identifiers (name, email, IP address), internet activity (referrer and campaign data) and the content you submit in the form.

Security

We use reasonable technical and organizational measures to protect your information, including encrypted connections and limited access. No system is perfectly secure, so we cannot guarantee absolute security.

Children

This site is for businesses and is not directed at anyone under 16. We do not knowingly collect information from children. If you think we have, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed. If we make a significant change, we will make that clear on this page.

Contact

Questions or requests about this policy: the form on our home page.