Terms and Conditions

These terms apply to your use of this website and to the flow analysis we offer through it. The site is operated by the operator of this website (“we”, “us”). By using the site or submitting a flow, you agree to these terms. If you do not agree, please do not use the site.

What we offer

You can send us one of your product’s user flows. We review it for friction and usability problems, then present what we found and what to fix first, usually on a call. The analysis is advice based on the information you give us and on our professional judgment. It is not a guarantee of any result, such as higher conversion, retention or revenue.

Who can use it

The service is for businesses and professionals. You must be at least 18, and if you submit on behalf of a company you confirm you have the authority to do so.

Fees and further work

Submitting a flow does not create a paid engagement. Any paid work, such as a design sprint, is only agreed in a separate written proposal or contract that sets out scope, price and timing. If that document conflicts with these terms, it takes priority for that work.

What you send us

• Give us accurate details so we can contact you and look at the right thing.
• Only send us material you have the right to share. Do not send anything that infringes someone else’s rights.
• Do not send passwords, access tokens, payment details, or personal data about your customers or users. If we need access to a non-public product, we will agree how to do that safely with you first.
• You keep ownership of everything you send us. You give us permission to use it only to review your flow, prepare and present the analysis, and contact you about it.

Confidentiality

We treat the non-public information you send us as confidential. We use it only for the purposes above, we do not share it except with service providers who need it to help us and are bound to protect it, and we do not publish it or name you as a client or example without your written permission. This does not apply to information that is already public, that you have shared elsewhere without restriction, or that we are legally required to disclose. If you need stronger protection, such as a signed NDA, ask us before you send anything sensitive.

Acceptable use

You agree not to:

• Use the site unlawfully or to harm anyone.
• Submit spam, false or misleading information, or malware.
• Attempt to disrupt the site, probe it for weaknesses, or bypass its protections.
• Scrape or copy the site at scale, or submit the form by automated means.

Our content

The site’s text, design, illustrations and code belong to us or our licensors and are protected by intellectual property laws. You may view the site and share its address, but you may not copy or reuse our content without permission. Once we deliver an analysis to you, you may use it freely inside your own business. You may not resell it or present it as your own work to others.

Third-party names and links

Company names and logos shown on the site belong to their owners. They are used only to refer to publicly available information and do not mean those companies endorse us, work with us or are our clients. The site may link to other websites that we do not control, and we are not responsible for their content or practices.

Disclaimers

The site and the analysis are provided “as is” and “as available”. To the fullest extent the law allows, we disclaim all warranties, express or implied, including fitness for a particular purpose and non-infringement. We do not promise that the site will always be available or error-free.

Limit of liability

To the fullest extent the law allows, we are not liable for indirect, incidental, special or consequential losses, or for lost profits, revenue, data or goodwill, arising from your use of the site or the analysis. Our total liability for any claim relating to the site or the analysis is limited to the greater of the amount you paid us in the 12 months before the claim and 100 US dollars. Nothing in these terms limits liability that cannot be limited by law, such as liability for fraud or for death or personal injury caused by negligence.

Suspension and ending

We may decline a submission, or restrict or block access to the site, if we think these terms have been broken or the site is being misused. You can stop using the site at any time. Sections that by their nature should continue, such as confidentiality, intellectual property, disclaimers and the limit of liability, will survive.

Privacy

How we handle personal information is described in our Privacy Policy.

Changes to these terms

We may update these terms from time to time. The date at the top shows the latest version. If you keep using the site after a change, you accept the updated terms.

Governing law

These terms are governed by the laws of the place where the operator of this website is based, without regard to conflict-of-law rules. Disputes are decided by the courts there, except where the law gives you the right to bring a claim elsewhere. Please contact us first so we can try to resolve any issue informally.

Contact

Questions about these terms: the form on our home page.